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Microsoft Tweaks Windows 7 Antipiracy Mechanism [ May 8th, 2009 ] Posted in » Common

Microsoft (NSDQ:MSFT)’s Windows Genuine Advantage antipiracy technology is so widely loathed that the very mention of WGA is enough to cause customers’ blood pressure to spike. Apparently cognizant of this, Microsoft has given the antipiracy technology built into Windows 7 a new name: Windows Activation Technologies.

Windows Activation Technologies is more than just a repackaged version of WGA, however. In a Q&A posted Thursday to Microsoft’s Web site, Joe Williams, general manager of Worldwide Genuine Windows, said Windows 7’s antipiracy mechanism will work as it does in Vista Service Pack 1.

Vista SP 1 users who don’t activate at login see a dialog box asking them to do so, but Microsoft grayed out the ‘Activate Later’ option for 15 seconds, presumably to give users time to think about the gravity of the decision. In Windows 7, users don’t have to wait 15 seconds to choose to activate later, although they are presented with a dialog box informing them of the benefits of activation, according to Williams.

Microsoft introduced product activation with XP as a means of combating piracy by requiring users to input a valid product key in order to activate the system. In 2005, in a bid to stamp out product activation circumvention methods that had sprung up, Microsoft introduced WGA, which verifies the authenticity of a user’s copy of Windows on an ongoing basis. Williams said Microsoft will continue to issue WGA updates for XP.
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Activision raises 2009 outlook, shares climb

SAN FRANCISCO, May 7 (Reuters) – Activision Blizzard Inc (ATVI.O) posted quarterly results that trumped Wall Street estimates, and raised its 2009 forecast on what the video game publisher called its strongest slate of upcoming titles.

The publisher of the “Guitar Hero” and “Call of Duty” franchises, whose shares rose 2.7 percent after the results, said it will continue to focus on proven big-name titles and it is planning 11 major releases in the second half of 2009.

“The base business is stable and the new business growth is offsetting base business decline, if there is any,” said Wedbush Morgan analyst Michael Pachter.

Some analysts fear growth in the hugely popular “Guitar Hero” game, which passed the $2 billion sales mark in the first quarter, will start to fade. But Pachter said those fears are overblown, expecting “Guitar Hero” to be at minimum a $600 million a year business for at least the next five years.

“They’re a victim of their own success. The better they do the farther there is to fall,” he said.

Activision raised its forecast for full-year earnings per share, excluding items, by 2 cents to 63 cents a share, and boosted its non-GAAP revenue forecast by $100 million to $4.8 billion. Wall Street was expecting earnings of 64 cents per share on revenue of $4.77 billion.

Chief Executive Robert Kotick told Reuters in an interview he continues to be cautiously optimistic about growth prospects for the video game industry.

“The confidence we have in raising our outlook for the year is really coming from more visibility on the back-half titles,” he said. “You listen to some of our competitors and they’re still struggling with what’s going to work for consumers, and when you look at our lineup, it’s by far the best lineup we’ve ever had.”

HIGH HOPES

Kotick said Activision has high hopes for forthcoming titles such as “Call of Duty: Modern Warfare 2,” “DJ Hero” and “Band Hero.”

The company was formed through the merger of Activision with “World of Warcraft” developer Blizzard, the former games unit of France’s Vivendi SA (VIV.PA), in a deal that closed last July.

Activision reported a net profit of $189 million, or 14 cents a share, for the first quarter. Excluding items, profit was 8 cents a share, ahead of analysts’ average forecast of 5 cents according to Reuters Estimates.

Non-GAAP revenue came in at $724 million, easily beating Wall Street’s estimate of $594 million. The company said last month that its first-quarter results were tracking ahead of its previous outlook.

For the current quarter, Activision forecast adjusted earnings of 6 cents a share, on non-GAAP revenue of $775 million. Wall Street was looking for profit of 9 cents a share on revenue of $835.3 million.

In the first the quarter, “Call of Duty” and “Guitar Hero” remained two of the top-five best-selling franchises in the United States and Europe, Activision said, citing research group data.

The Santa Monica, California-based company’s shares have risen more than 25 percent this year. The stock rose to $11.30 after the results, from their Nasdaq close of $11. (Reporting by Gabriel Madway; Editing by Richard Chang)

May 8th, 2009 | Leave a Comment

Obama orders review of NASA return to the moon

As agency presents its $18B budget, White House calls for closer look at space flight plans

Plans for NASA to send humans back to the moon might be in jeopardy.

President Barack Obama’s administration today called for an independent review of NASA’s human space flight activities.

Looking at possible alternatives to programs already in the pipeline, the review is geared toward making sure the country’s human spaceflight program remains “safe, innovative and affordable” after the space shuttle is retired, NASA says.

Acting NASA Administrator Christopher Scolese said in a statement, “The thousands of workers who have given so much over the years to bring human spaceflight to where it is today deserve nothing less than a full assurance their commitment will be applied in the smartest and most practical ways.”

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May 8th, 2009 | Leave a Comment

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