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Sony Ericsson C510 Cybershot mobile phone with Smile Shutter technology.

Sony brings its renowned camera features to the new Sony Ericsson Cybershot phone. Well, the Sony Ericsson C510 Cybershot phone now incorporates the Smile Shutter technology. With the Smile Shutter technology, the phone captures images as soon as you show those pearly whites (or Yellow), thus it captures all the smiling faces.

The Sony Ericsson C510 Cybershot phone claims to be the first ever to incorporate this technology. Well, we wonder if such innovative phones will eventually replace the digital cameras.

Mr. Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India said, “We have been leaders and innovators in the camera phone segment since the inception of the company. The camera phone category has witnessed increased momentum in India with Sony Ericsson leading the wave. Today’s announcement is yet another initiative from our end to offer a breakthrough proposition to our consumers and inspire them to capture precious and spontaneous moments.”

Sony Ericsson has also announced the global Smile Hunter competition for all the photography enthusiasts in India as an extension to the launch of its new phone. With the unique feature, you can capture some spontaneous smiles, the phone’s camera also features remarkable photography tools such as auto focus, face-detection, 3.2 megapixel camera, active lens cover, photo light and illuminated imaging shortcut keys. It also bundles up landscape and portrait view and YouTube app.

The Cyber-shot C510 carries an attractive price tag worthy Rs.12,195 and will be available across all Sony Ericsson retail outlets.

MTS Launches Mobile Service in Tamil Nadu & Kerala (Indian States)

MTS Will launch CDMA-based mobile services first time.

Sistema Shyam TeleServices (SSTL), a joint venture between Sistema of Russia and Shyam group of India, has announced the launch of its global brand ‘MTS’ in India.

MTS will launch its CDMA-based mobile services in Tamil Nadu circle first. The company plans to expand pan-India over the coming months.

The company is offering its subscribers a scheme of one million minutes of free talk time to its customers with a limit of 150 minutes usage everyday.

Prospective subscribers can choose to purchase a handset from MTS, and they can also choose to use their own handset.

All local MTS-to-MTS calls will be charged at 35 paisa per minute; MTS-to-non MTS calls and calls to landlines will cost 70 paisa per minute. STD calls will cost Rs. 1.40 per minute. For ISD rates click here.

Local SMS (on all networks) will cost subscribers 50 paisa per SMS, while international messages will cost Rs. 5 per SMS.

The company aims to cover 560 cities and towns in Tamil Nadu within a month and will also launch its services in Kerala next week, followed by West Bengal, Bihar and Jharkhand.

The MTS service will also be replacing Rainbow in Rajasthan.

For further details on tariff and other information, you can log on to MTS India website.

Sony Ericsson Loses U.S. Chief

With sales plummeting and its smart phones failing to woo new customers, Sony Ericsson follows its warning that first quarter sales will be disappointing with the announcement that Najmi Jarwala, president of Sony Ericsson USA and head of the North America region, is leaving the joint venture.

Two days after announcing a worse-than-expected first-quarter loss, Najmi Jarwala, president of Sony Ericsson USA and head of the North America region, said March 23 he was leaving the company at the end of March. Anders Runevad, executive vice president of Sony Ericsson and Global Sales & Marketing chief, will assume Jarwala’s responsibilities until his replacement is found.

“We have introduced an increasing number of new products, grown market share, built operator relationships and, perhaps most importantly, have laid the foundation for North America to play a key role in the long term growth and success of Sony Ericsson,” Jarwala said in a statement.

That may be true, but Sony Ericsson’s March 20 warning suggests the company formed by Sony and Ericsson in 2001 is feeling the hard bite of the global recession. Sony Ericsson’s business was booming as recently as 2007 on strong Walkman and cell phone camera sales. But sales began to slow in Europe and the trend has continued throughout all of Sony Ericsson’s regions.

Unable to match the scale of Nokia’s low end cell phone efforts, Sony Ericsson was whipsawed went its smart phone entries failed to gain traction against Apple’s iPhone and RIM’s Blackberry series. Sony Ericsson said March 20 it expects to ship around 40 percent fewer units in the first quarter than in the previous quarter.

Despite Sony Ericsson’s poor cell phone showing, a Sony spokesman told the Wall Street Journal March 22 the company has no plans to divest itself of the partnership.

“We will continue to be committed to the joint venture,” the spokesman said.

BSNL Mobile Recharge, Topup and Flexi TopUp your Mobile Online.

Recharge, Topup and Flexi TopUp your Mobile Online – BSNL  -India

BSNL introduces a System to provide the facility of online recharge of BSNL Prepaid Mobile through BSNL Portal. Through this system BSNL Pre Paid mobile subscribers will be able to recharge their mobile connection online through BSNL Portal.